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  • Vince Font

What is Self-Publishing? A Guide for Aspiring Authors


Image of a man wondering about self-publishing services for his book.

In the rapidly evolving world of publishing, authors now have more options than ever to bring their literary creations to life. One of these options is self-publishing, a route that empowers writers to take control of the entire publishing process. In this blog post, we'll delve into the concept of self-publishing and shed light on what it entails for aspiring authors.


What is Self-Publishing?

Self-publishing refers to the act of independently publishing a book or other written work (a novella, chapbook, collection of short stories) without relying on a traditional publishing house. Instead, authors take on multiple roles traditionally performed by publishing companies, including editing, formatting, cover design, distribution, and marketing. By self-publishing, authors maintain full creative control over their work and have the freedom to call the shots on every aspect of the final product.


The Evolution of Self-Publishing

Self-publishing has a long history, and the landscape it occupies has undergone dramatic changes in recent years. In the past, self-published books carried a stigma of inferior quality due to limited access to professional editing, design, and distribution resources. But with advancements in technology and the rise of digital platforms, self-publishing has become a legitimate and viable option for authors worldwide.


What are the Advantages of Self-Publishing?

  1. Creative Control: Self-publishing allows authors to retain complete creative control over their work. They have the final say in all aspects, including the content, cover design, and marketing strategies.

  2. Speed to Market: Traditional publishing is a lengthy process that starts with finding an agent and securing a publisher. Once a book has been accepted for publication, the actual production timeline can take years. With self-publishing, authors can bring their book to market in a matter of months.

  3. Higher Royalties: Traditional publishing typically involves revenue-sharing models where authors receive a small percentage of the book's sales. In self-publishing, authors retain a significantly larger share of the royalties, leading to much higher earnings.

  4. Long-Term Availability: Self-published books can remain available indefinitely, both in print and digital formats, whereas traditional books can and often do go out of print for various reasons. With self-publishing, the author decides when and how to update, repackage, or reissue their work.

  5. Market Expansion: Self-publishing opens up opportunities to reach global audiences through online marketplaces and platforms, allowing authors to tap into international readership.


Challenges and Considerations

While self-publishing offers numerous advantages, it's not entirely without its challenges:

  1. Money: Authors are responsible for the costs associated with self-publishing, including editing, cover design, marketing, and distribution—and those costs can vary greatly. For an estimate on out-of-pocket publishing costs, simply send us an email or give us a call and ask about our self-publishing packages.

  2. Skill Acquisition: Self-publishing demands a broader skill set, including the aforementioned editing, formatting, marketing, and even some entrepreneurial abilities. Authors will either have to invest time in learning these skills or consider outsourcing certain tasks. Take a look at our list of hybrid publishing services to find out how we can help.

  3. Marketing and Promotion: Authors must actively market and promote their work to gain visibility and reach their target audience. This involves creating a marketing strategy, engaging in social media promotion, and collaborating with influencers and bloggers. While there's no shortage of companies that authors can pay to manage these responsibilities, it can be tough to know exactly who to trust. To read more about our book marketing services, click here.


Self-publishing has revolutionized the publishing world and has given authors an alternative path to bring their books to readers around the world—whether that's by taking the DIY self-publishing route or working with a qualified hybrid publishing company. With creative control, faster timelines, higher royalties, and global market reach, self-publishing is an enticing option for aspiring authors. But it also requires dedication, perseverance, and a willingness to take on multiple roles. If you need help, don't be afraid to ask! Send us a message, give us a call, or schedule a free one-on-one phone consultation.


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Vince Font is the owner and chief editor of Glass Spider Publishing, a hybrid book publisher that has produced over one hundred books since its launch in 2016. He is the award-winning author of American Sons: The Untold Story of the Falcon and the Snowman and the Shadows on the Page book series.


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