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  • Vince Font

Top 10 Things Authors Should Look for When Seeking the Best Hybrid Publishing Company


A smartphone screen asking the question: What are the things a writer should look for in a hybrid publisher?

In today's digital age, writers have more options than ever before when it comes to getting their work seen and read. While traditional publishing houses still dominate the industry, self-publishing and hybrid publishing companies have emerged as viable alternatives for producing books capable of competing with traditional publishers and achieving best-seller status. If you're an author exploring the self-publishing and hybrid landscape, finding the best hybrid publishing company is crucial for your success. In this blog post, we'll take a look at the top 10 things authors should look for when seeking a hybrid publisher to work with.


#1: Reputation and Track Record

When evaluating hybrid publishing companies, it's essential to consider their reputation and track record. Look for companies with a solid history of successful author partnerships, positive testimonials, and a strong online presence. Research their previous publications and check for authors who have achieved success through their services. This will give you an idea of their credibility and reliability in the industry.


#2: Services Offered

Every hybrid publishing company offers different services, so it's crucial to assess what they provide. Look for companies that offer a wide range of services, including editing, cover design, marketing support, distribution to major online retailers, and print-on-demand book options. The more comprehensive their services, the better equipped they'll be to meet your specific publishing needs.


#3: Transparent Pricing

Publishing costs can vary significantly among hybrid publishing companies. When comparing options, ensure the company offers transparent pricing, clearly outlining the fees for each service. Beware of hidden costs or unnecessary upsells. A reputable hybrid publisher will provide a breakdown of expenses upfront, allowing you to budget accordingly.


#4: Rights and Ownership

Understanding the rights and ownership agreements before partnering with a hybrid publishing company is critical. Ensure that you retain the rights to your work, and that you have the freedom to make decisions regarding its future. Beware of companies that claim exclusive rights or impose restrictions that could limit your opportunities down the line.


#5: Distribution Channels

One of the significant advantages of working with a hybrid publisher is access to distribution channels. Verify the publishing company's reach and distribution network, particularly their partnerships with major online book retailers such as Amazon, Barnes & Noble, Apple Books, and others. This ensures your book will be available to a wide audience in both e-book and print formats.


#6: Author Support and Communication

A reliable hybrid publisher should offer ongoing support and clear communication channels for authors. This includes providing regular updates on the publishing process, addressing your concerns and questions promptly, and offering guidance throughout the journey. Look for companies that prioritize author satisfaction and have a reputation for excellent customer service. If you can find a company that offers you a single point of contact and a direct phone number to speak to an actual human being, even better.


#7: Editorial Quality

The quality of editing can make or break a book's success. Ensure that the hybrid publishing company you choose has a team of experienced editors who can help refine your manuscript, ensuring it meets professional standards. Request samples or testimonials from authors who have worked with the company to gauge the quality of their editorial services. It's recommended that you lean heavily in favor of hybrid publishers that will provide you with a free, no-strings sample edit of a portion of your manuscript that will provide you with a tangible example of how they can improve your book.


#8: Marketing and Promotion

Publishing a book is just the beginning; effective marketing and promotion are crucial for its success. Look for hybrid publishing companies that offer post-publication marketing support options, including strategies for online promotion, book launch assistance, social media campaigns, and access to promotional platforms. A publisher with a strong marketing focus will increase your book's visibility and potential for sales—but be aware that marketing and promotion services can come at a high price, and budget accordingly.


#9: Royalties and Profit Sharing

Understanding the royalty and profit-sharing structure is essential to ensure a fair and beneficial publishing partnership. Hybrid publishing companies often offer various royalty models, so evaluate their terms and compare them with industry standards. Avoid publishers that require exorbitant upfront fees or promise unrealistic financial returns. The best possible arrangement will have the author receiving 100 percent of royalties, which is not something all hybrid and self-publishing companies offer, so make sure to ask before you enter into any agreement.


#10: Author Feedback and Testimonials

Finally, seek feedback from authors who have worked with the hybrid publishing companies you're considering. Read testimonials and reviews to gain insights into their experiences. Reach out to authors directly if possible, as they can provide valuable firsthand information that will help you make an informed decision.


Choosing the right hybrid publishing company is a critical step in your journey as an author. By considering the factors above—including reputation, services offered, pricing, rights, distribution, author support, editorial quality, marketing assistance, royalties, and testimonials—you can make an informed decision. Remember, not all authors have the same needs, so take the time to assess your goals to find the hybrid publisher that aligns with your vision. Best of luck as you embark on your publishing journey and successfully publish your own book.


For more information about the hybrid book landscape, and to receive periodic updates on self-publishing best practices, subscribe to our no-spam newsletter. If you have further questions about self-publishing or would like to learn more about the hybrid publishing services we offer, let us know! Send us a message, give us a call, or schedule a free one-on-one phone consultation.


Vince Font is the owner and chief editor of Glass Spider Publishing. He has overseen the publication of more than 100 books since 2016. He is the award-winning author of American Sons: The Untold Story of the Falcon and the Snowman and the Shadows on the Page book series.


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